Branded Workwear With Logo: The Complete Guide for Businesses
Branded workwear delivers the highest brand recall of all promotional products: 85% remember the brand after receiving a garment. Here is everything you need to know about product types, printing methods, brands and pricing.
A good garment with your company logo does more than keep employees warm. It makes your brand visible, recognisable and professional, every single day. A poor garment ends up in the back of the wardrobe after one wash.
The difference comes down to quality, fit and the right branding method. This guide covers product types, printing techniques, brands and pricing so you can order workwear that actually gets worn.
What is branded workwear?
Branded workwear refers to work clothing and casual garments marked with a company's logo, colours or message. It ranges from t-shirts and hoodies to softshell jackets and aprons.
Industry data shows that 85% of recipients remember the brand after receiving a garment with a logo. That makes workwear the most effective category among branded promotional products. An employee wearing a jacket with your logo daily gives the company hundreds of impressions per month.
Product types and their best uses
The right garment depends on the use case, season and budget. Here are the most common types:
| Type | Examples | Price range ex. VAT | Best for |
|---|---|---|---|
| T-shirts | Crew neck, V-neck, organic cotton | NOK 80-150/pc | Events, trade shows, summer |
| Polo shirts | Classic polo, technical polo | NOK 120-250/pc | Office, retail, client meetings |
| Hoodies | Pullover, zip-up | NOK 200-400/pc | Casual wear, team spirit, giveaways |
| Softshell jackets | Lightweight, windproof | NOK 350-700/pc | Outdoor work, company trips |
| Caps and beanies | Snapback, beanie, trucker | NOK 60-150/pc | Events, outdoor, sports |
| Aprons | Waist aprons, full aprons | NOK 150-300/pc | Restaurant, cafe, cooking |
| Work trousers | Service trousers, shorts | NOK 250-500/pc | Construction, warehouse, trades |
Prices are based on orders of 100 pieces. Larger volumes give lower unit prices. See the detailed pricing guide below.
Embroidery vs printing vs sublimation
The branding method determines the look, durability and cost. Here is a comparison:
| Method | Durability | Colours | Price ex. VAT | Best for |
|---|---|---|---|---|
| Embroidery | Very high (100+ washes) | Limited (1-8 colours) | NOK 20-50/pc extra | Jackets, shirts, caps |
| Screen printing | High (50+ washes) | 1-6 colours | Included from 100 pcs | T-shirts, large designs |
| Sublimation | Very high (permanent) | Unlimited, photorealistic | NOK 30-60/pc extra | Polyester, sportswear |
| Transfer printing | Medium (30+ washes) | Full colour | NOK 15-35/pc extra | Small runs, detailed designs |
Embroidery delivers an exclusive feel that customers associate with quality. Printing is more cost-effective for large runs and big designs. Sublimation is ideal when you want photorealistic or colourful artwork on polyester garments.
Sizing guide and ordering tips
Wrong sizing is the most common reason branded workwear goes unused. A few pitfalls to watch for:
European and Asian sizing differs significantly. An Asian XL often equals a European L. Always check the specific size chart for the brand you select.
We recommend ordering sample garments before full production. Employees can try the fit and give feedback. It costs a few hundred kroner extra but saves you returns later.
Tips for ordering:
- Collect sizes from all employees before placing the order
- Order 5-10% extra in the most common sizes (M, L, XL)
- Keep in mind that garments may shrink slightly after washing, especially cotton
Premium brands vs budget alternatives
The brand you choose affects perceived quality and longevity. Here are the key options:
| Brand | Segment | Strength | Price range ex. VAT |
|---|---|---|---|
| Craft | Premium | Technical quality, Scandinavian design | NOK 300-800/pc |
| Neutral | Premium | 100% Fairtrade and organic | NOK 120-400/pc |
| Stanley/Stella | Premium | Sustainable, modern fit | NOK 150-450/pc |
| Printer | Budget | Wide selection, competitive price | NOK 80-250/pc |
| Harvest | Budget | Broad size range, solid quality | NOK 90-300/pc |
Premium brands pay off for garments worn daily over long periods (jackets, shirts). Budget alternatives work well for events, trade shows and large runs where unit price matters most.
Branded workwear for different industries
Construction and trades
Hi-vis vests, work trousers and softshell jackets with logo. Visibility requirements (EN ISO 20471) mean the logo placement and size must be adapted around reflective strips. Embroidery handles tough working conditions better than printing.
Office and consulting
Polo shirts and dress shirts with embroidered logos create a professional look. Hoodies work well as internal teamwear and for casual Fridays.
Restaurant and hospitality
Aprons with embroidered logos are the standard. Chef jackets and server shirts in dark colours hide stains and stay presentable through long shifts.
Healthcare
Scrubs and tunics in company colours with embroidered logos. High wash temperature requirements (60-90 degrees) make embroidery the safest choice.
Tech and startups
Hoodies and printed t-shirts dominate. Stanley/Stella is the go-to brand for the tech industry thanks to its modern fit and sustainability profile.
Sustainable branded workwear
More and more companies require sustainable promotional products. For workwear, this means:
- Organic cotton (GOTS-certified): grown without pesticides, uses 70% less water
- Recycled polyester (GRS-certified): made from plastic bottles, equally durable as virgin material
- Fairtrade-certified: guarantees fair working conditions in the factory
- OEKO-TEX Standard 100: tested for harmful chemicals
Brands like Neutral and Stanley/Stella hold full certification across all garments. That makes it easy to order workwear that aligns with your company's sustainability strategy.
Pricing guide: how much does branded workwear cost?
The price depends on garment type, brand, printing method and volume. Here are typical unit prices:
| Product | 50 pcs ex. VAT | 100 pcs ex. VAT | 500 pcs ex. VAT |
|---|---|---|---|
| T-shirt with print | NOK 110/pc | NOK 80/pc | NOK 55/pc |
| Polo with embroidery | NOK 200/pc | NOK 170/pc | NOK 130/pc |
| Hoodie with print | NOK 280/pc | NOK 230/pc | NOK 180/pc |
| Softshell with embroidery | NOK 450/pc | NOK 380/pc | NOK 320/pc |
| Cap with embroidery | NOK 100/pc | NOK 80/pc | NOK 55/pc |
Prices include the garment and branding. Setup costs for screen printing (NOK 500-1,500) are spread across the order. Embroidery has a one-time digitisation cost of NOK 300-800 for the logo.
Planning to order for your entire company? Also check our guide on employee welcome kits for tips on building the perfect package.
How to order branded workwear from Show Off
- Choose garment type and brand based on use case and budget. Not sure? We help with recommendations.
- Send us your logo in vector format (AI, EPS or SVG). We adapt it to your chosen branding method.
- Approve a digital proof showing logo placement, colours and size.
- We produce and quality-check every garment before packing.
- Delivery to your door within 2-4 weeks, depending on volume and branding method.
Need branded workwear for a trade show or event? Check out our promotional products trends 2026 overview for what works best right now.
Frequently asked questions
Can I order sample garments before a large order?
Yes. We send 2-3 sample garments in different sizes so you can assess quality and fit. Sample kits cost NOK 200-500 depending on garment type.
What is the delivery time for branded workwear?
Standard delivery is 2-4 weeks from approved proof. Express delivery (5-7 business days) is available at an additional charge. For large orders over 500 pieces, allow 4-6 weeks.
Can you match our company's PMS colours?
Yes, with screen printing and embroidery we match PMS colours exactly. For sublimation and transfer printing we adjust the CMYK values for the closest possible result.
Do you offer warehousing and repeat deliveries?
We offer warehousing for regular customers. You order a larger batch and we dispatch smaller shipments as needed. This gives you a lower unit price and flexible logistics.
What if the garment does not fit?
We exchange wrong sizes free of charge as long as the garment is unworn. That is why we always recommend sample kits upfront. Contact us to discuss your needs and we will find the right solution.
Want to see more promotional products and merch that pair well with branded workwear? Visit our services page for the full range.