Trade Show Stand at SIAL China
SIAL China is Asia's largest food and beverage fair with 200,000 sqm of exhibition space and over 5,000 exhibitors from 75+ countries. The fair has a unique 1:1 ratio between international and Chinese exhibitors. Norway participates with a seafood pavilion, and Denmark with dairy products. SIAL China is the most important gateway for European food into the Chinese market.
Exhibiting at SIAL China?
We design your exhibition stand in Sandnes and build and install it on-site at Shanghai New International Expo Centre (SNIEC). Over 500 stands delivered for companies like Framo and HAV Group. You get one point of contact from sketch to finished stand.
Who builds exhibition stands at SIAL China?
Show Off AS builds exhibition stands at SIAL China in Shanghai. We design the stand in Sandnes and build and install it on-site at the venue, Shanghai New International Expo Centre (SNIEC). With experience since 2017 and over 500 delivered stands, we handle design, production, transport, assembly and dismantling.
Request a quote
Why exhibit?
SIAL China provides direct access to the Chinese food market, the world's second largest. For Norwegian seafood exporters and Scandinavian food producers, this is the most important trade fair in Asia. The Norwegian seafood pavilion provides an established framework for participation.
How we help
We build trade show stands at SNIEC with a local team in Shanghai. Food and beverage stands often have special requirements like refrigeration, demo kitchens and tasting stations. We have experience planning and building stands that meet these needs, including power, water and ventilation.
From our projects
View all
Custom trade show booth for ONS 2024 with large format graphics and LED lighting

Modular stand with graphic wall and meeting area for Nor-Shipping 2025 in Oslo

Trade show stand with lounge and bar area designed by Show Off for oil expo ONS 2024

Product display and demo area at industrial trade show booth Aqua Nor 2024

Large format graphics and interior design of custom booth for technology company ONS 2022

HAV Group illuminated logo and visitors at exhibition stand at SMM Hamburg 2024

Modular stand with integrated meeting room and coffee lounge for Nor-Shipping 2023

Graphic wall with full coverage print and corporate identity at ONS 2024 booth
Frequently asked questions
Yes, we build stands at SIAL China with a local team. We have experience with special requirements like refrigeration, demo kitchens and tasting stations.
Yes, we have built stands at SNIEC for events including Marintec. We know the exhibition centre well and have a local team and partners in Shanghai.
Other trade shows you might be interested in
Read more about trade show stands
Rent or Buy an Exhibition Stand? How to Choose
Should you rent or buy an exhibition stand? For most exhibitors renting is the best choice, but in some cases owning or reusing pays off. Here is an honest comparison.
Exhibition Stand at HavExpo 2026: Planning Your Stand in Bergen
HavExpo 2026 takes place 5-7 May at Sotra Arena in Oygarden near Bergen. Here is how to plan an exhibition stand that reaches the aquaculture and fisheries industry.
Framo at Marintec China: How We Built Their Exhibition Stand in Shanghai
Show Off built Framo's exhibition stand at Marintec China 2025 in Shanghai. Norwegian project management, a permanent local build team in China and a result that matched Framo's European brand standard.
Need a trade show stand?
We design, build and assemble trade show stands worldwide. Get in touch for a no-obligation quote.

Vegard Hermansen