HAV Group at SMM Hamburg 2024: maritime exhibition stand for an international trade show
Challenge
HAV Group needed a stand for SMM Hamburg 2024 that could represent the entire group and several subsidiaries under one unified maritime profile.
Solution
Show Off delivered a complete international exhibition stand solution, including concept, design, construction, logistics, installation, and final handover in Germany.
Result
The stand gave HAV Group a clear and professional presence at SMM Hamburg. The project shows Show Off's ability to deliver maritime exhibition stands internationally, coordinating across countries, disciplines, and company structures.
The assignment
HAV Group exhibited at SMM Hamburg 2024 in Germany. SMM is one of the world's most important meeting places for the maritime industry, so the stand had to make a strong and professional impression on an international audience.
The goal was to create a stand that represented HAV Group as a whole, while also giving several subsidiaries a natural place in the same solution.
The challenge
When a group with several companies is gathered in one stand, the design has to solve more than visibility.
The stand needed to:
- bring several subsidiaries together under one clear HAV Group profile
- work as a meeting place for international clients and partners
- create a maritime expression suited to the trade show and industry
- be easy to understand for visitors who did not know every company beforehand
- be produced, transported, and installed safely in Germany
This required a clear concept, strong structure, and control of logistics.
The solution
Show Off delivered a complete solution covering every step.
The delivery included:
- concept and design
- construction and production
- graphics and visual profile
- logistics to Hamburg
- installation at the exhibition venue
- final handover before opening
The stand was built to give HAV Group a unified and clear main profile, while allowing the subsidiaries to fit naturally into the whole. That made the stand clear for visitors and easier to use as a meeting place during the event.
The result
HAV Group received a professional maritime exhibition stand at SMM Hamburg 2024. The stand represented the group and its subsidiaries clearly, and Show Off delivered the project as an international trade show delivery.
We have several result photos from the stand, making this a strong case for showing how Show Off works with maritime exhibition stands outside Norway.
Why the case matters
This project shows that Show Off does not only deliver exhibition stands locally or nationally. We can also plan, produce, transport, and install stand solutions at international trade shows.
HAV Group at SMM Hamburg 2024 is a strong example of a maritime exhibition stand where group profile, subsidiaries, logistics, and international execution had to work together.
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