Trade Show Stand at SIAL China
SIAL China is Asia's largest food and beverage fair with 200,000 sqm of exhibition space and over 5,000 exhibitors from 75+ countries. The fair has a unique 1:1 ratio between international and Chinese exhibitors. Norway participates with a seafood pavilion, and Denmark with dairy products. SIAL China is the most important gateway for European food into the Chinese market.
Why exhibit?
SIAL China provides direct access to the Chinese food market, the world's second largest. For Norwegian seafood exporters and Scandinavian food producers, this is the most important trade fair in Asia. The Norwegian seafood pavilion provides an established framework for participation.
How we help
We build trade show stands at SNIEC with a local team in Shanghai. Food and beverage stands often have special requirements like refrigeration, demo kitchens and tasting stations. We have experience planning and building stands that meet these needs, including power, water and ventilation.
From our projects
View all
Custom trade show booth for ONS 2024 with large format graphics and LED lighting

Modular stand with graphic wall and meeting area for Nor-Shipping 2025 in Oslo

Trade show stand with lounge and bar area designed by Show Off for oil expo ONS 2024

Product display and demo area at industrial trade show booth Aqua Nor 2024

Large format graphics and interior design of custom booth for technology company ONS 2022

HAV Group illuminated logo and visitors at exhibition stand at SMM Hamburg 2024

Modular stand with integrated meeting room and coffee lounge for Nor-Shipping 2023

Graphic wall with full coverage print and corporate identity at ONS 2024 booth
Frequently asked questions
Yes, we build stands at SIAL China with a local team. We have experience with special requirements like refrigeration, demo kitchens and tasting stations.
Yes, we have built stands at SNIEC for events including Marintec. We know the exhibition centre well and have a local team and partners in Shanghai.
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Need a trade show stand?
We design, build and assemble trade show stands worldwide. Get in touch for a no-obligation quote.

Vegard Hermansen