M44 Shopping Centre: complete signage plan with more than 50 illuminated signs
Challenge
The M44 expansion required a complete new signage plan with a consistent expression, stronger tenant visibility and clear wayfinding. More than 50 façade signs had to be checked, produced and installed close to opening without revealing the surfaces too early.
Solution
Show Off handled site surveys, measurements, dialogue with M44 and each tenant, technical calculations, production-file checks, production, indoor and outdoor installation, and project management. The work was coordinated between the contractor, centre manager and tenants.
Result
The delivery went smoothly and the signs were ready for opening. M44 was very pleased, the wayfinding worked well, and the partnership has continued through many smaller signage projects since 2018.
The assignment
When M44 Shopping Centre in Bryne was expanded in 2018, a complete new signage plan was developed. The goal was to create a consistent expression across the centre, improve visibility for tenants and provide clear wayfinding for visitors.
The delivery included indoor and outdoor signage, wayfinding signs and more than 50 illuminated façade signs. The solution combined front-lit letters and light boxes for tenants including XXL, H&M, Obs, KID, Cubus and Vita.
Many tenants and one coordinated plan
Show Off carried out site surveys and measurements, with ongoing dialogue with M44 and each individual tenant. Every sign had to follow the tenant's brand profile while also working as part of the shopping centre's overall expression.
The work included:
- technical calculations
- checking files and production artwork
- producing more than 50 façade signs
- indoor and outdoor installation
- wayfinding signs
- project management
- coordination between the contractor, centre manager and tenants
Maximum installation in a short period
Installation timing was an important part of the project. The signs were not to be revealed too early before opening. As much as possible therefore had to be produced, checked and prepared in advance.
Large parts of the installation were completed at the same time during a short period just before opening. This required a clear overview, accurate checks of production files and close coordination between everyone involved.
The result
The delivery went smoothly and the signs were ready for opening. The new signage plan gave M44 a consistent expression, while the stores gained clear branding and visitors received effective wayfinding through the centre.
M44 was very pleased with the result. The partnership has continued since 2018, and Show Off has delivered many smaller signage projects to the shopping centre since then.
In brief
- complete signage plan for the expansion
- more than 50 illuminated façade signs
- front-lit letters and light boxes
- indoor and outdoor signage
- wayfinding signs
- technical calculations and production
- coordination with M44, tenants and contractor
- installation close to opening
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