M44 Shopping Centre: signage hierarchy for a busy retail destination in Bryne

Challenge
M44 needed a unified signage solution for a busy retail area in Bryne, with clear visitor orientation and one consistent visual expression for the centre.
Solution
Show Off delivered a complete signage plan, including large pylons, supporting sign points, and municipal application handling as part of the full scope.
Result
More than 40 signs were delivered as one coordinated solution in 2018. The result was a more coherent expression and stronger visibility for both the centre and its tenants.
The assignment
M44 Shopping Centre in Bryne wanted a professional and coordinated signage solution that strengthened visibility in a busy retail area and made navigation easier for customers.
The challenge
In a shopping centre with many tenants and high visitor flow, the signage needs to solve several jobs at once:
- attract attention from outside
- create overview and wayfinding
- maintain one coherent expression across different surfaces
Without a clear signage plan, the result quickly becomes fragmented.
The solution
We developed a complete solution with large pylons, supporting sign surfaces, and municipal application handling as part of the delivery. That gave the client one coordinated process from planning to finished installation.
The result
The project gave M44 a clearer signage hierarchy and a more professional overall expression in 2018. With more than 40 sign points delivered as one combined package, both visibility and orientation improved.
Client contact
Eli Ulveseter, Centre Manager- Name and company name may be used publicly
“A safe choice for us. Professional, fast, and solution-oriented when changes come up.”
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