Rumag Alternative: Show Off for Broader Visual Branding
Rumag is strong in offshore signage with ISO and JQS certification. Show Off is broader in visual branding outside offshore: PPF, exhibitions, B2B shop, and full vehicle wrapping. Honest comparison.

Rumag is an established sign and advertising supplier in Stavanger with operational history back to the 1970s and around 26 employees. They have a clear focus on offshore and industrial safety signage with ISO 9001:2015, ISO 14001:2015, and JQS certifications. Show Off is broader in visual branding outside the offshore niche. Here is the honest difference.
Quick comparison
| Area | Rumag (Stavanger) | Show Off (Sandnes) |
|---|---|---|
| Established | Operational history from the 1970s, AS from 2000 | 2017 |
| Size | Approx. 26 employees | 21 employees |
| Certifications | ISO 9001, ISO 14001, JQS member (offshore-relevant) | — |
| Offshore signs and industrial safety signage | Yes, dedicated specialization | Limited |
| Signs and facade signs | Yes, including LED | Yes, including LED, pylons |
| Window film / decor | Yes | Yes |
| Vehicle wrapping / decor | Yes | Yes, 1,300+ vehicles |
| PPF / paint protection film | No | Yes, GSWF Defender Platinum, 10-year warranty |
| Banners, rollups, flags | Yes | Yes |
| Exhibition stands (design + build) | Limited / equipment-level | Yes, 500+ delivered |
| Promotional products / B2B shop | Not prominent | Yes, 10,000+ products |
| Construction-site signage | Yes | Yes, delivered to Kruse Smith and Skanska |
| Online price calculators | Not visible | Yes, for wrapping, PPF, signs, stickers |
What Rumag is strong at
Rumag holds a certification profile aimed at offshore and industrial buyers that few other local suppliers can match. Concretely:
- ISO 9001:2015 (quality management)
- ISO 14001:2015 (environmental management)
- JQS membership (a requirement in offshore supplier chains)
For a buyer sourcing offshore safety signage or industrial labeling where these certifications are contractual, Rumag is the natural choice. It is a real specialization, and we respect it.
What Show Off is strong at
What we have built, and what we prioritize, is broader visual branding outside the offshore segment, with dedicated leads per discipline and categories Rumag does not cover.
PPF that no other local supplier offers
Paint protection film (PPF) is not part of Rumag's portfolio. At Show Off it is a dedicated service with GSWF Defender Platinum and a 10-year product warranty. A public PPF calculator is available before you reach out.
Full vehicle wrapping delivery
We have wrapped over 1,300 vehicles since 2017, with a dedicated lead (Christer Rasmussen) and in-house installers. That includes full wraps, partial wraps, chrome delete, fleet decor, and dedicated fleet projects.
Exhibition stands as core business
We deliver over 500 exhibition stands since 2017 and design 200+ stands per year, with in-house designers, project managers, and installers who travel across Europe. That is a different delivery from sourcing rollups and equipment.
B2B shop with 10,000+ promotional products
A B2B online shop with customer groups, price tiers, and self-service (Standard 0%, Silver 10%, Gold 20% discount) is not common among local sign suppliers. It lets buyers handle promotional products directly without waiting for individual quotes.
Dedicated specialists per discipline
- Signs and facade: Jan Tore Råen, advisory on materials, permitting, and installation
- Wrapping, PPF, and chrome delete: Christer Rasmussen
- Exhibitions and project management: Dennis Halvorsen, international projects
- Promotional products: dedicated B2B team
Public price calculators
You can estimate the cost yourself for wrapping, PPF, signs, stickers, and chrome delete before reaching out.
When Rumag is the right choice
Choose Rumag if:
- the project is offshore safety signage or industrial certification requirements (ISO 9001, JQS)
- you work in an offshore supplier chain where this is a contract requirement
- you primarily need signs and labeling systems for industrial use
In those cases Rumag is a specialist built for that exact niche.
When Show Off is the right choice
Choose Show Off if:
- the project does not require offshore certification
- you need PPF in addition to wrapping
- you are delivering an exhibition stand with design + build
- your business will use a B2B shop for promotional products
- you value public price calculators and dedicated specialists per discipline
How to decide
Ask both for a quote on a real project. We always reply within 24 hours with a no-obligation quote. If the project is offshore-specific, we recommend checking the certification requirements first, that often decides the choice on its own.
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Jan Tore Råen
Partner and signage advisor
Jan Tore works with signage, facade signs, wayfinding, and visual branding for businesses across Norway. He advises on materials, visibility, permit requirements, and installation.
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